Now that I have found some examples of sweet spots used in teen fashion magazines, I now have to look at sweet spots used in environmental magazines to see if there are any key similarities or differences between the two. Here are some of the following environmental magazines covers I found with sweet spots...
In this magazine, the sweet spot is located in the bottom right corner. The text in it says,"Visualizing Carbon Because seeing is believing p.24". In this case the sweet spot is being used some what as a puff by promoting an article in the magazine. In fact, it is the only article on the cover besides the one in the head line.
On this magazine, the sweet spot is located in the upper right area. It states,"SPECIAL REPORT The Future of Our Environment". The sweet spot is, again, being used to promote a specific article in the magazine besides the one in the headline. Putting another article in the sweet spot draws attention to the article and helps potential readers get a better idea of what the magazine will be about. It is better to put interesting article titles in the sweet spot in order to draw more readers to buy the magazine.
When looking at environmental magazines, I noticed something weird. A lot of environmental magazines do not have any sweet spots, including the big companies like National Geographic and Times Magazine. However, all the magazines I came across with sweet spots were using them as puffs, and the only puff. Environmental magazine covers tend to have more interesting pictures on the covers, such as melting globes or a forest on fire. I think it is that way because the cover photo alone is, most of the time, enough to make readers interested enough to buy the magazine.
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